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From Corporate America to Entrepreneurship

After 25 years of leadership experience in corporate America, Nick Rustad faced something completely unexpected: a layoff. For someone with Nick's impressive track record, working with prestigious organizations like Accenture, The Pillsbury Company, and The Bill and Melinda Gates Foundation, this sudden transition was unprecedented.

Rather than viewing this as a setback, Nick saw an opportunity to transform his extensive expertise into something new. In July 2023, he founded CoreTactic LLC, a comprehensive coaching ecosystem designed to address every aspect of career and professional development.

What began as a modest venture quickly evolved into a dynamic team of 6 expert professionals offering integrated services in life and career coaching, business strategy consulting, personal branding, executive leadership development, and recruitment services.

When I was laid off, I never imagined it would lead to the most fulfilling chapter of my professional life. But starting CoreTactic meant I needed to quickly learn how to manage a growing business with limited resources. The early days were overwhelming until I discovered HighLevel.

— Nick Rustad, Founder & CEO, CoreTactic LLC

Early Business Challenges

Like many new business owners, Nick faced significant challenges in setting up efficient operations. With his expertise primarily in leadership and coaching, the technical aspects of managing a modern service business proved particularly challenging.

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Managing multiple software platforms and tools for different aspects of the business
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Spending excessive time on administrative tasks instead of focusing on client work
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High monthly costs for various software subscriptions eating into profit margins
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Difficulty tracking client interactions and maintaining consistent follow-ups
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Lack of integration between marketing efforts and sales processes
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Revenue capped at around $3,000 per month due to operational inefficiencies

The HighLevel Solution

Everything changed when Nick discovered HighLevel, the all-in-one sales and marketing platform designed to streamline business operations. Instead of juggling multiple tools and platforms, CoreTactic was able to consolidate their entire tech stack into one comprehensive solution.

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Centralized CRM system to manage all client relationships and communications
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Automated email and SMS marketing campaigns for consistent client touchpoints
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Integrated appointment scheduling that synced seamlessly with their calendar
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Custom landing pages and sales funnels to capture and convert leads
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Pipeline management tools to track client progress and opportunities
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Consolidated reporting and analytics to measure business performance

The Transformation Timeline

July 2023

CoreTactic Founded

After an unexpected layoff, Nick Rustad establishes CoreTactic LLC with a vision to transform career coaching and professional development.

August 2023

Early Operational Challenges

CoreTactic struggles with managing multiple software platforms and achieving operational efficiency, with monthly revenue around $3,000.

October 2023

HighLevel Implementation

CoreTactic implements HighLevel, consolidating their tech stack and automating key business processes.

December 2023

First Signs of Growth

Monthly revenue doubles to $6,000 as operational efficiency improves, allowing more time for client acquisition.

February 2024

Team Expansion

Increased efficiency enables CoreTactic to expand from two managing members to a team of six professionals offering comprehensive services.

April 2025

Revenue Milestone

CoreTactic achieves over $15,000 in monthly revenue, representing a 500% increase from their starting point, with monthly operational costs reduced by $1,500.

Transformative Results

The implementation of HighLevel completely transformed CoreTactic's business operations, leading to dramatic improvements in efficiency, capacity, and ultimately, revenue. By consolidating multiple tools into one platform, Nick and his team were able to focus on what really mattered: delivering exceptional service to their clients.

500%

Increase in monthly revenue, growing from $3,000 to over $15,000 per month

$1,500+

Monthly savings on software and tools that were replaced by HighLevel's all-in-one platform

300%

Increase in team capacity as administrative tasks became automated and streamlined

HighLevel didn't just save us money – it completely changed how we operate. What used to take hours now happens automatically. We've been able to scale our client base without scaling our workload, and that's been the real game-changer for our revenue growth.

— Nick Rustad, Founder & CEO, CoreTactic LLC

Key Features That Made the Difference

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All-in-One Platform: Eliminated the need for multiple subscriptions and tools, saving both time and money.
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Automation Workflows: Client follow-ups, email sequences, and appointment reminders now happen automatically.
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Pipeline Management: Clear visualization of the sales process helped identify bottlenecks and opportunities.
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Landing Page Builder: Created professional landing pages without needing design or coding skills.
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Client Portal: Improved client experience with personalized dashboards and resources.
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Reporting & Analytics: Data-driven decisions based on real-time business performance metrics.