Question 1

What is professional coaching?

Accepted Answer

Coaching is an iterative, targeted, interactive process designed to facilitate concrete changes in performance—and bottom-line results. At CoreTactic we help clients achieve their goals through powerful conversations that are intended to inspire new thinking, perceptions and behavior that actualize your potential, improve your performance, create focus and directional clarity, support the achievement of your personal and professional goals, and enhance the quality of your life.

Question 2

What is the objective of a coaching engagement?

Accepted Answer

The objective is to focus on your potential (your unrealized ability, capacity or possibility) by leveraging your strengths, uncovering what's in your way, and targeting the areas you are most interested in addressing to help you reach your goals more effectively.

Question 3

Can I change through coaching?

Accepted Answer

Yes, you can. We've seen many clients change in powerful ways. And they've likely had ambitions, goals, concerns and challenges that are similar to yours. Coaching can be the catalyst to profoundly shift the trajectory of your life, enabling you to change the quality of your life and the direction of your business in ways you never dreamed of.

Question 4

What about confidentiality? Will my information be safe?

Accepted Answer

YES, what happens in our sessions stays in our sessions. We fully understand the value of your trust, and we take every precaution to safeguard it. We will provide you with a detailed description of the ethical code that governs every client-coach relationship we enter. This document not only places our standards before you in plain text, but also codifies our commitment to you, the client, and your progress.

Question 5

How often would I meet with my coach?

Accepted Answer

We meet with clients once a week. Through many years of experience and testing of different time frames, we've found that this frequency yields the greatest returns in terms of change. Meeting once a week offers time for reflection and application of learning between sessions, while maintaining the momentum of our work together.

Question 6

How do I meet with my coach?

Accepted Answer

CoreTactic provides virtual online coaching throughout the US and into Canada. We are also located in Minneapolis, Minnesota and can meet face to face if desired.

Question 7

How long does the coaching process take?

Accepted Answer

The time frame can vary greatly and depends on a wide range of factors: your goal(s), your commitment and openness to change, your capacity for introspection, your circumstances, how quickly and thoughtfully you complete homework assignments, and other unique factors. We have individuals who come in for a very brief engagement (e.g., one mock interview coaching session). We have others who come in focused on one goal, achieve that goal, and begin work on another goal and then another. Those individuals who partner with us in multiple capacities and for multiple goals work with us for a year or more.

Question 8

What if I want to end my coaching engagement?

Accepted Answer

You may choose to terminate work at any time, although it is helpful for your coach to have a week's notice in order to prepare a final session that focuses on review and closure. Ultimately, that decision is up to you.

Question 9

What is the difference between therapy and coaching?

Accepted Answer

The differences between coaching and psychotherapy are: Coaches focus on the future while therapists focus on the past. Coaches center their work around the belief that clients are healthy, while therapists utilize a framework based on pathology and illness. Coaches work with the conscious mind while therapists work with the unconscious mind. Coaches' work is often time-limited with specific desired behavioral outcomes, while therapists' work is open-ended with 'understanding' as the primary objective. However, both are concerned with making concrete changes in your emotional state and life, understanding self-limiting beliefs, and helping you grow, change and master your emotions.

Question 10

Can you provide an example of a time you helped an entrepreneur?

Accepted Answer

As a business coach with 25 years of experience at CoreTactic, I recently worked with a startup founder who was struggling to scale their operations. Through our coaching sessions, we identified that delegating and systems were the core issues affecting business growth. We developed a strategy that included regular coaching calls to analyze specific operational bottlenecks and implemented our 1stContact.ai CRM to streamline their processes. The key to our success was creating a structured plan focused on building their business infrastructure through practical exercises and real-world application. As a result, they transformed their startup into a highly efficient company, scaling their revenue limitlessly.

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Nick Rustad, MBA

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